Apart from being an OEM and ODM for Paris licensed brands such as ELLE and MK MICHEL KLEIN , we also developed our own house brand under “PARI PASSU” and “HOW”.

In 1995, Pari Passu was introduced to the market with a chic fashion concept for young generation. Later,we inherited a Japanese know-how to create a new concept ‘premium PVC leather trim’ to replace “Why” brand in 2002.

Since then, we aim to build “HOW” brand to become the best in PVC leather trim products in the region.